An Insightful Advisor
The thoughtful creation of a Comparative Market Analysis (CMA) is an essential tool in setting the
listing price. A CMA provides the basis for setting a price that will attract a willing and able buyer in a reasonable amount of time in current market conditions.
An Advocate for Your Objectives
Once the market value of your home has been determined, we will help you decide on the offering price that will achieve your goals. Naturally, if you want to sell in a timely manner, your asking price should be carefully positioned in the current market.
• Realistic pricing based on a well-prepared CMA will achieve the maximum price in a reasonable time.
• A property that is priced correctly from the beginning typically achieves the highest proceeds.
• If the price exceeds the perceived value, potential buyers may not choose to view the property.
• Houses that remain on the market for a long time often stop being shown.
Our Value to You
• The Market Leader in the brokerage community
• Brand recognition to new visitors
• Local market expertise with the resources of a worldwide organization
• Access to qualified buyers
• Extensive marketing services and cutting edge technology
• Targeted distribution
• Prominent visibility
• Consistency of service