A Powerful Marketing Process

global_mediaThe Sotheby’s International Realty and Auction House networks provide global listing exposure – from New York to Hong Kong.

Our 2014 marketing plan will generate over 800 million impressions worldwide with exclusive media partnerships including the New York Times and Wall Street Journal.

Sotheby’s International Realty’s local, national and global marketing strength, an essential factor in attracting qualified buyers, is unparalleled in our industry.

Our marketing efforts are led by experienced teams in New York.These teams are supplemented by our local specialists here in Jackson Hole.Working together, they leverage the power of our proprietary programs along with key local opportunities.

Through the combined efforts of our marketing professionals and sales associates, a tailored marketing program is created to ensure that each listing receives the attention and exposure it deserves.

An Online Advantage

webProwessIn the past decade, on-line real estate searches have increased dramatically, rising to nearly 90% of all home buyers in 2013.

A survey of recent home buyers asked where they learned about the properties they ultimately purchased.The survey demonstrated that on-line marketing is delivering over ten times the value of traditional advertising. Only real estate professionals themselves were more successful in bringing buyers and sellers together.

Our on-line promotion opportunities help get your listings in front of the right buyers— whether a client in your local market or on another continent, or a client of Sotheby’s auction house.

According to the independent web analytics provider Compete, Sotheby’s International Realty’s proprietary websites are visited far more often than those of the other residential real estate networks targeting high-end buyers. Sothebysrealty.com receives over three times more visitors than our closest competitor.

Unmatched Web Reach

wsjNow, visitors to wsj.com, one of the most visited sites on the Web today with an average of 40 million global visitors per month, will find more than just our listings. Prominent banners are placed within the wsj.com in sections including real estate, personal finance, the market data center, Barron’s and more, that will take visitors to a Sotheby’s International Realty-branded “micro-site” housed within the wsj.com.

Our partnership with the NewYork Times provides the ability to develop custom and dominant
opportunities to create brand awareness and drive qualified leads to the listings represented by our
network.This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty brand to integrate directly with the NewYork Times editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide. Search Jackson,WY, USA on the real estate tab.

 

National & International Advertising

SIR_pubsSotheby’s International Realty partners with global media icons that provide targeted reach and vast exposure. Including: Wall Street Journal Global Edition, New York Times Magazine, International Herald Tribune, Robb Report Vacation Homes, Robb Report Collection, Sotheby’s Reside, Country Life (UK), Architectural Digest, Departures,Wine Spectator, Four Seasons, Gourmet, Western Interiors and Design and Condé Nast Traveler.

These targeted, proprietary publications are designed and printed to reflect the quality of the properties we sell:
• Sotheby’s At Auction, an exciting fine art and real estate magazine offering a selection of current listings as well as editorial content on special properties, important works of art and upcoming auction sales.

• Exceptional brochures of individual properties for distribution locally and to key clients and markets.

• Reside, an annual magazine featuring lifestyle editorial and current listings from the Sotheby’s International Realty® worldwide network. Reside is mailed to select subscribers of Architectural Digest.  The magazine is also poly-bagged and mailed to Sotheby’s auction clients together with Preview.

• Targeted catalogs featuring properties for sale by region, published regularly. Even if a listing is not advertised in these vehicles, it benefits from the buyer interest they generate.

Local Advertising

NEWSPAPER ADVERTISING
We run an exclusive Real Estate Section in the Jackson Hole News & Guide on key dates throughout the year.We highlight the company’s current listings and provide timely editorials regarding the current climate of local real estate. In addition, we are the top advertiser with the Jackson Hole News and Guide, Jackson Hole’s award winning local newspaper.With a growing subscription base the JH News and Guide continues to be an important resource for those looking to buy property in the area.

jackson_hole_publicationsSEASONAL REAL ESTATE GUIDES

Each summer and winter, we produce a 100-page Jackson Hole Catalog of Fine Properties that is distributed at our office locations and direct-mailed to our customers and clients.With a production run of 50,000 copies each year, we also distribute at key locations such local resorts and the Jackson Hole private airport.

MAGAZINE ADVERTISING
We advertise in all visitors guides and related tourist publications. We have a major presence in Jackson Hole Magazine,Teton Home and Living, Homestead, Rendezvous Magazine, and Fall Arts Festival. These efforts insure that our winter and summer visitors are exposed to our properties, user friendly website, and office locations throughout the valley.

DIRECT E-MARKETING
Our high-impact newsletter provides a monthly update of Jackson Hole area market stats and trends to all existing clients and new leads. Recipient responses are tracked and users may link to our website or blog.

PARTNERSHIP WITH JACKSON HOLE PROPERTY GUIDE

A new real estate website with local and relevant real estate editorial. We feature significant banner advertising and featured properties as well as all our active listing inventory.

VIRAL MARKETING
Our blog and twitter accounts allow us to post up to the minute real estate news and information – linking interested parties back to our website or direct email account.

PROPERTY FLYER
Each property receives its own custom designed flier for distribution to the entire brokerage community. Fliers are designed as stand alone pieces, or are used in our more comprehensive property packets.

ALL BROKERAGE FLYER (POD)
These pieces are professionally printed on heavy cardstock.They are distributed to our network of over 350 SIR offices and affiliates across the world.

AREA AND SUBDIVISION MAPS
With GIS (geographic information system) mapping we are able to provide more comprehensive overviews to the prospective buyer.The maps also help buyers understand the relationship of subject property to area topography.

BUYER PACKETS
These multi-page bound booklets are created for individual properties.They are consolidated and comprehensive packets that include information on the property and the area in which it is located. Maps, demographic information and property details are also included creating a robust piece that provides the best experience for our potential buyers.